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Building prosperity and understanding for our clients

When you share the human stories behind your organization, you build trust and win.

  • innovative and brilliant

    If you have a serious goal and a need for a strong narrative, there is no better company to partner with. I can't wait for our next project. Mathew and his team take care of everything and instill the confidence that the final project will exceed expectations. Every. Single. Time. 

    —Wendy Walters
    Director of Medical Affairs, Nova Scotia Health
  • you made us look like superstars!

    I wanted to pass along my appreciation again to you and your team for making ENSC look like super stars at our conference. The sizzler and the award videos were the highlight of the conference! 

    —Natalie Irwin
    Marketing Specialist, Efficiency Nova Scotia
  • wow, goosebumps!

    I've had some videos that I've been happy with when I've worked with other companies, but they're just..."meh, they're okay." Whereas working with Journeyman, everything's just, "wow, wow, goosebumps, I just can't wait to show that, I can't wait to share it!"

    —Alison MacDonald
    Communications Manager, Halifax Harbour Bridges
  • surprise, emotion, connection

    ... a thoughtful, creative process that balanced care, sensitivity, and trust with exceptional storytelling skill. They took a complex, layered subject — proximal health — and gave it meaning... The reaction was immediate: surprise, emotion, and connection. 

    —Dr. Paul Uhlig
    Proximal Health Innovation & Research Group, Department of Pediatrics, University of Kansas School of Medicine - Wichita
  • like something on Netflix

    If you are looking to tell a human story that will captivate and motivate your audience, look no further than Mathew and Journeyman. I got comments like: “This felt like something I would see on Netflix or CBS. It didn’t feel corporate.”

    —A.M
    Communications Adviser, Shell USA, Inc.
  • worth the extra investment

    Our decision to make the greater investment to hire Journeyman came with some nervousness as well as an increased expectation in the quality of video we would receive. The saying "you get what you pay for" held true. We now have a video that is exactly what we had hoped it would be.

    —Edgar Samson
    President and CEO, Premium Seafoods Group
  • authentic, not corporate

    Many corporate videos are beautiful and well crafted but too nice to be real; this one however was certainly perceived as authentic. We had talked about all the positive elements of the project on different occasions but showing the video helped shift the point of view.

    —Joost van Tilburg
    Front End Project Manager (former), LNG Canada
  • powerful storytelling tool

    What truly sets Journeyman apart is their ability to not only capture the essence of our story, but to infuse it with a deep respect for our heritage. Thanks to Journeyman, we have a powerful storytelling tool that will be passed down for generations to come.

    —Communications Team
    Membertou First Nation
  • true partners in the process

    Even with a few unexpected curved balls in the process, the team brought creativity, resourcefulness and problem-solving so we could complete the project on schedule and within our budget, without compromising our original vision of telling a compelling story.

    —Tanya Ristoff
    Senior Adviser, Global Internal Communications and Engagement, Shell plc
  • well crafted, well told

    Journeyman Film Company has been my go-to video storyteller on work in both community development and clean energy. Professional, creative, thorough — they won’t let you do the hackneyed and over-done. They respectfully push you to tell the most impactful story you can. 

    —Sean Kelly
    Lead Consultant, SKC (Sean Kelly Communications)
  • seamless process

    The Journeyman team was a breath of fresh air to work with, and ensured a straightforward, seamless process from start to finish. Mathew's openness to working on the script details more diligently up front helped ensure a smooth process to completing the final products. 

    —Sarah Morris
    Senior Communications Advisor, Property Valuation Services Corporation
  • incredible tool for instructors

    We were provided with an incredible tool for our instructors that can be used at all levels of training. The feedback from the students has been awesome

    — CPO Charles Trombley
    Training Director, Fleet Dive Unit (Atlantic), Department of National Defence Canada

So, you're thinking about video

Are these hurdles getting in your way?

Featured video samples by Journeyman

Video storytelling at work

  • Jerry Shell screengrab

    Changing minds on data science

    Shell USA, Inc.

    A personal story of doubt and discovery that helped offshore teams see data science in a whole new light. It resonated so strongly, people said it felt “like something you’d see on Netflix.”

  • NS Health Ola Babatolu

    Recruiting UK doctors to Nova Scotia

    Nova Scotia Health

    Using documentary storytelling, we follow two UK doctors and their children's big move to Nova Scotia. Their journey shows an honest telling of ups and downs. A realistic story that builds trust in the sales pitch for Nova Scotia.

    Video Case Study

  • National Forest Vision Animation 2

    Forests - understanding the value

    Natural Resources Canada

    A bold vision for Canada’s forests that balances economy, environment, climate resilience and culture. A short explainer video to help redefine sustainability as a shared path forward.

  • Genome Family Curse 2

    Medical mystery solved with genetics

    Genome Canada

    A deadly genetic disorder, an Newfoundland author's life changed by research, and a story that shows the human impact of investing in genomic science.

  • CRA compliance tax detective

    Meet the tax detectives

    Canada Revenue Agency

    A Revenue Canada agent walks us through tax investigations like a detective story. Using a real CRA voice helps make complex policy feel relevant, human, and surprisingly engaging.

  • IESO Streeter Woman

    Wait! what's a heat wrap?

    IESO Independent Electricity System Operator of Ontario

    A street-level look at one small fix — insulating your water tank — that gets big reactions from random folks in the street, and even bigger energy savings.

  • NRCAN Watercolour scenes 7

    Moving builders toward net-zero

    Natural Resources Canada

    One builder’s leap into net-zero shows the struggle and the payoff of doing things differently. A real story that makes big change feel attainable by our key audience: homebuilders. 

    Video Case Study

  • Shell Canada John Williams 4

    The art of the warrior spirit

    Shell Canada Ltd.

    An Ojibway artist creates a powerful mural that brings identity and tradition to the heart of an industry town. A campaign for social, digital and TV to help build community engagement.

    Video Case Study

  • Safe at Sea 3

    Keeping fishermen safe at sea

    Workers' Compensation Board of Nova Scotia (WCB)

    Fishermen and families share hard truths to challenge a traditional but risky culture of life on the sea. This campaign video helps shift the story to one that could save lives.

  • IESO Barn story 3

    Reining in energy costs

    IESO Independent Electricity System Operator of Ontario

    A horse barn owner re-imagines lighting to better serve animals and people, proving how smart efficiency upgrades can boost care and cut costs.

  • HHB Big Lift 3

    The Big Lift from above!

    Halifax Harbour Bridges

    Is it just us, or does Halifax look like Gotham City in this drone footage drama? Incredible behind-the-scenes night footage of construction activity few city dwellers got to witness up close.

    Video Case Study

  • IESO Electricity Market animation 5

    How does the electricity market work?

    IESO Independent Electricity System Operator of Ontario

    Electricity markets are complex and invisible. This animated explainer turns technical jargon into clear, relatable information. We help Ontarians understand how power gets to their homes, and why it matters.

  • IESO Chrysler 2

    Driving efficiency at Chrysler

    IESO Independent Electricity System Operator of Ontario

    A story that makes energy savings feel human — showing how one plant’s behind-the-scenes effort sparked culture change, team pride, and major results.

  • Aga Khan Foundation Zahida 1

    Leading a culture change in care

    Aga Khan Foundation

    Zahida never had access to proper care when she was pregnant — so she became a midwife. Now she runs a clinic in rural Pakistan, challenging the cultural norms that put women's health at risk.

  • Destination Halifax I heart bikes 2

    Two wheels on the waterfront

    Destination Halifax

    Sarah shares her passion for Halifax and convinces us there's more to see, feel and discover when you explore on two wheels.

  • Efficiency NS Capital Health David

    Saving energy for saving lives

    Efficiency Nova Scotia

    In a hospital that runs 24/7, one energy manager is determined to prove his expertise and uncovers nearly $600,000 in savings — just by listening, digging, and working alongside staff.

  • Saint marys astronomy

    Aim for the stars

    Saint Mary's University

    A short and sweet digital ad that helps Saint Mary's University's differentiate itself with a truly unique science program that lets you reach for the stars. (agency: Trampoline Branding)

  • Halifax Oval Story 4

    Ice is kinda in my blood

    Journeyman Film Company

    What started as a Journeyman in-house project to gather footage of Halifax in winter turned into a surprising and warm story of one man's redemption at the Halifax Oval.

  • Efficiency NS What is E Efficiency Animation

    What is energy efficiency?

    Efficiency Nova Scotia

    This stylized animation reframes how we think about energy, blending imagery and emotion to show why the cleanest power is the power we don’t use.

  • Membertou Kings Road 1

    Journey down King's Road

    Membertou First Nation

    A young woman seeks answers about her family's forced relocation from Kings Road, uncovering stories of discrimination, resilience, and healing. She helps ancestral voices find light, fire, and a way forward.

  • IESO First Nations Communities

    Energy security is our future

    IESO Independent Electricity System Operator of Ontario

    We document energy efficiency changes in three remote First Nations communities in Northern Ontario. The lower energy bills and improved health serve to inspire similar communities. 

  • ISANS and IRCC SOPA settlement 2

    Helping them arrive prepared

    Immigration, Refugees & Citizenship Canada

    In this federal partnership with ISANS, this video shows how online tools can empower newcomers with confidence, skills, and hope — turning uncertainty into opportunity.

  • ISANS Canada our home

    Canada, our new home

    Immigrant Services Association of Nova Scotia (ISANS)

    Through heartfelt video storytelling, we feel the courage of newcomers starting over. The video helps our client show the value of newcomer services, and why that support can change everything.

  • CRA Excise Duty 1

    Cheers! ...to the taxman

    Canada Revenue Agency

    Primarily an explainer video for internal department use, this video gives an agent-led view of excise duty in action, showing how well-crafted storytelling can bring even complex tax policy to life.

  • Telus Arthritis girls 1

    When kids understand each other

    The Arthritis Society

    At camp, two girls with juvenile arthritis form a lasting bond. A collaboration with TELUS and the Arthritis Society, this heartfelt branded content builds awareness and connection.

What do you get when you hire Journeyman?

Hi, I'm Mathew Welsh

Founder,  Producer,  Director

I started Journeyman in 2008 after a decade in documentary film and TV. I saw the power of real human stories and how often organizations missed that in their video storytelling.

If you work in communications, I can appreciate how tough the job can be: competing priorities, tight budgets, big responsibility for reputation. On top of that, you hope to make video content that gets attention. With so much pressure to get it right, it’s understandable to default to something safe or predictable and more "corporate" than human.

More human helps you win

A few years ago, we filmed an engineer at a $40 billion resource project. At first, he was skeptical about why his voice even mattered in a company video. Then when he saw the final result and how it landed with the audience, he changed his mind. Later, he told us that Journeyman videos were less slick and more human, which helped shift the conversation and move the project forward. That's exactly why I enjoy this work.

After delivering content to more than 200 client teams, we know people relate to people being real on camera. That’s why we turn "messages" into human stories. In a world that can feel increasingly divided, better video storytelling helps us reconnect. 

Let’s put video storytelling to work for you

Free download for communication teams

24 tips to make people comfortable on camera

We’ve interviewed over a thousand people on camera since 2008 — and learned a lot.

We share those insights in one handy guide. These tips will help you deliver more authentic and powerful video content.

Thinking strategically

How can you get more from your video project?

Stretch your content further 

When you invest in research, concept development, logistics, and filming, it’s smart to make the most of that effort. We help you get more value from your project by thinking ahead to re-cuts and versions formatted for social media.

 

MW and Mr Chaw Gambia location

Journeyman by the numbers

17 +
years in business
1000 +
videos delivered
200 +
clients
1000 +
real people on camera
Countless hearts and minds won.

FAQs

Video production with Journeyman

If this is your first project, let's make it super easy to collaborate.

BTS Saint Marys students steps BTS Matt and Josh Saunders camera Lawrencetown BTS Wolfert and MW film in woods Shell Well Site Safety BTS Shooting on RHIB copy Shooting on the beach

Journeyman vision

To build prosperity and understanding through the art of video storytelling.

We envision a world where video storytelling breaks down barriers, fosters understanding, and rebuilds trust.

If you scrolled this far, you’re probably looking for more than a corporate video with slow motion beauty shots, drone videography and wallpaper music that any production company can provide.

Clients come to us with communications challenges that aren’t always easy to tackle. That’s okay. We help find the strategic story, write it, plan it, film it, or even animate it. We help you make sure the tone fits. Not too slick. Just honest and human.

Journeyman is a Halifax-based full service video production company, working across Canada and beyond since 2008. From the get-go, we aimed to be the best at storytelling that can elevate everyday people and everyday subjects and build content worth watching. Our roots are in the documentary film and TV world where founder Mathew Welsh spent a decade producing work recognized at the Geminis, Hot Docs, and other world festivals. Now, we bring a filmmaker’s eye and a craftsman’s mindset to every project.

That could mean communications and PR for a challenging topic, a business video to build reputation, or community engagement that makes people feel understood. When your audience can relate to the folks in your video storytelling, they’re more likely to listen and trust what you’re saying.

Real Stories. Thoughtfully Told.

Here’s how that looks for clients:

  • At Shell USA, one team needed to help front-line workers understand a big shift in how they worked. It was a potentially dry subject that could make people tune out. Instead we delivered a story people across the company actually watched and shared, with some saying it was "like something I'd see on Netflix."
  • At Ontario’s IESO, the challenge is helping people see energy not as a fixed cost, but as an opportunity. We created a huge variety of everyday people stories that revealed simple and complex ways to save: from turning off lights to rethinking operations.
  • Nova Scotia Health needs to recruit doctors. We told one doctor’s story with an approach that tells a real journey with ups and downs. It helped Nova Scotia's UK recruitment campaign differentiate itself from other predictable regional promotion content that seems "too good to be true."
  • For LNG Canada, we created over a hundred videos to support communication with communities, investors, and government during a multi-year project. The videos helped a very complex project get to the $40B "final investment decision" start line.

Communications folks tell us they value a process that feels thoughtful and collaborative. They need to justify every dollar invested. We help deliver extra value by re-cutting and formatting content into a YouTube video, Facebook video or Instagram video. Today those are standard tools in public relations and community engagement.

If your team’s a bit camera-shy? We’ll make sure they feel comfortable. If your subject matter’s complex? We’ll help simplify it without dumbing it down. If your audience is tough to reach? We’ll help find the story and format that makes sense.

We're a video production company with lots of experience across Canada: Halifax, Nova Scotia; Toronto, Ontario; Calgary and Edmonton, Alberta; and Vancouver, BC. Our clients' stories take us everywhere from remote Indigenous communities to big-city boardrooms, and international destinations like Singapore, Gambia, and the UK. 

You might benefit from our niche video production experience in Natural Resources, Renewable Energy & Efficiency, Healthcare & Life Science, Government Communications, non-profits, military, ocean economy, and regional promotion. We’re used to navigating complex projects, multiple points of view, and high expectations.

Whether you need a new promo video, an updated business video or training video, or a full video ad campaign with different versions and formats, we’ll put video storytelling to work for you online, at events, on social channels, or wherever you need to show up.

Why “Journeyman”?

A journeyman trades-person knows the craft and shows up to do honest, skilled work. That’s the spirit behind our name.

And what's a journey? Good video storytelling should take the audience on a journey to a new place, different from where they started. Tapping into timeless story structure is our specialty.

If you're looking for video storytelling that feels right and does its job, book a meeting and we'll get you started.