Shifting a city from public anger to pride

I've had some videos that I've been happy with when I've worked with other companies, but they're just..."meh, they're okay." Whereas working with Journeyman, everything's just, "wow, wow, goosebumps, I just can't wait to show that, I can't wait to share it!"

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Journeyman's creativity has shown through incredibly. Every time we see a draft of something that they're working on, we are just wowed. And every time we see one of their videos that Journeyman has produced for us, we don't change a thing. We don't need to, it's just ready to go. And to have that confidence in an organization like Journeyman to do that makes my life a lot easier because I don't have to worry about what political sensitivities might there be around this, because they understand what we're trying to get at.

Far exceeded our expectations. So from a creativity perspective, it's been awesome working with Journeyman. As I said, they're very, very good at what they do and just getting at that nugget. And I know it's not easy, because sometimes they've spent many, many long hours out on that bridge in cold and trying to get people to talk to them who probably -- they're iron-workers, they don't necessarily want to talk to someone with a camera -- but they get what they need and we are all the better for it because we've gotten so many accolades about the videos that have been produced by Journeyman on our behalf. It's been great. 

The way we've approached communications and with these videos, it has allowed us to step out of our normal conservative box. They must work really hard to get some of the footage because it's very unique what we've done together. It's their approach in terms of their storytelling. The end product is very engaging. I've had some videos that I've been happy with when I've worked with other companies, but they're just... I've been happy, but "meh, they're okay." Whereas working with Journeyman, everything's just, wow, wow, goosebumps, I just can't wait to show that, I can't wait to share it.

I've worked with some other companies and they were less expensive than Journeyman, but I think the difference was obvious in the finished product that we got. I do believe there's a bit of "you get what you pay for" and it depends what you're looking for. This is a special project and we wanted to work with a company, an organization that really was going to let the project shine and through the proposal process, that was obvious that that was going to be Journeyman.

—Alison MacDonald

Communications Manager, Halifax Harbour Bridges