Promo Video Production Company

A promotional video is a short-form video designed to generate interest, build awareness, or drive action. Think event teasers, product launches, campaign kick-offs, or recruitment drives. The goal is to show, not just tell — and to give your audience a reason to lean in.

Promo videos work well for:

Businesses launching or rebranding a product or service

Nonprofits and public sector orgs running a campaign or initiative

Major development projects building awareness

Universities and colleges promoting new programs

Tourism boards and municipalities looking to attract visitors

Recruiting new talent to an organization

💰 Many factors affect video production costs.

💵 Most of our live action video projects fall between $20K–$50K CAD. We've produced projects for less, and for a lot more. We help you maximize your investment with multiple versions from each project. For example, a 5-minute pillar video can have multiple companion shorter cuts for social media. 

🎨 Animation projects usually fall between $14K-$26K CAD.

🚫 If you're looking for "cheap and cheerful" or "quick and dirty" video, we're likely not the right fit.

🧠 We focus on strategic, story-driven work that takes time to do well. Our clients are often complex organizations who value getting the message right.

It depends on your goals — but a strong promo can:

Drive more traffic to your site or social channels

Improve engagement and retention (video keeps people watching)

Build momentum for fundraising, recruiting, or awareness

Increase conversions on landing pages and email campaigns

Give you a high-impact asset to use across platforms

There is no definitive answer here. Most videos we create range from 30 seconds to 10 minutes. It depends on a lot of factors. It's important to be strategic. 

Relevance is the key.

Some say a video shouldn't be longer than 2 minutes. But they won't watch more than 4 seconds if it's not relevant. The fact is, people watch content that is relevant to them. They won't watch a 1 minute video just because it's 1 minute. But they'll watch 10 minutes (or 90 minutes) if it's relevant.

Generally, it makes sense to make a video "no longer than it needs to be." But there is no magic number that will make an audience watch. 

There are different cost drivers for animation vs. live action video. The longer the animation video, the more it costs, so most explainer animation videos tend to be in the 1 - 3 minute range. But live action videos have a wide range of cost drivers, and length isn't really the main one.

Every project is a bit different, but we often provide:

Strategy + story planning

Scriptwriting or interview-based narrative

1–2 days of filming, or more as needed (interviews + footage gathering + scene creation)

Music, motion graphics, voiceover (as required)

Captioned, platform-optimized final files

We also offer versions cut to different lengths (e.g. 15s, 30s, 60s, 2 min) to give you flexibility across digital video channels.

We don’t do cookie-cutter content. Today's currency in the digital world is about authenticity and trust. We work with teams who believe in what they do — and want to help others believe in it, too. That means asking good questions, finding the real heart of the story, and delivering a promo video that feels real, fresh, and human.

Absolutely. Anytime you invest time in commercial video production, it’s smart to tailor your message for different placements — like vertical video for Instagram Stories or slightly different messaging for different audience segments. We often build campaigns with this flexibility in mind.

🌲 Energy & Natural Resources

🧬 Healthcare & Life Sciences

💡 Energy Efficiency, Renewables and Green Tech

❤️ Non-profits

🧑‍🌾 First Nations & Indigenous

🇨🇦 Canadian Federal Government

🛡️ Defence & Armed Forces

📈 Economic Development

📍 Regional Promotion

🎓 Education

🌊 Ocean Economy

📣 Recruitment

🌍 yes, we've travelled to many parts of the globe!

🇨🇦 All across Canada — including the North

🇺🇸 USA

🇬🇧 UK

🇸🇬 Singapore

🇴🇲 Oman

🇦🇫 Afghanistan

🇹🇯 Tajikistan

🇬🇲 The Gambia

🚁  above 🚤 on and 🤿 under the ocean!

🎥 Sometimes we travel with our own crew (Camera/Sound). Often we collaborate with top local talent wherever we go. We have lots of experience working with international crews

✅ Yes — we take safety seriously

🦺 Experience with safety-conscious industries has shaped how we work

🧍‍♂️ We look out for everyone involved — on-camera participants, crew, and bystanders

🏠 Even a simple interview set-up on location can pose risks

⚠️ We assess each location for potential hazards

🎥 Our gear and activity are managed with care to minimize disruption and risk

🔍 Safety is part of our process—from prep to wrap

🗣️ Mathew Welsh is fluent in French and English

🇪🇸 Can hold basic conversations in Spanish

🌍 When traveling to regions with other languages, we hire a local fixer/guide to ensure smooth communication and logistics

✅ Communications Directors

✅ Marketing Managers

✅ Public Affairs Directors

✅ Internal & External Communications Advisors

✅ Content Managers

✅ CEOs & Executive Directors

✅ Project Managers

✅ Organizational thought leaders