Commercial Video Production Company in Halifax

It’s not really about length — it’s about relevance. A 15-second ad can feel too long if it’s not speaking to the right audience. And a 5-minute ad can feel short if it’s telling a story that matters to the viewer.

That said, most commercial video projects aim for the 15–60 second range, because it’s what audiences are used to, and many platforms are built around those formats. Broadcast tv commercials are most often exactly 30 or 60 seconds. But social media and digital ads don't always have such precise durations.

If your goal is simple brand awareness, or presence in a re-targeting campaign, a short and punchy 6–15 second ad can work well. But if you're offering something that takes a bit more context — or if you're speaking to a highly targeted audience — longer ads can be just as effective.

We've seen Facebook and YouTube ads run for several minutes and perform really well. What matters most is how quickly you earn attention, ideally in the first 3-5 seconds, and whether you're speaking to the people who actually need to hear what you have to say.

Absolutely. Anytime you invest time in commercial video production, it’s smart to tailor your message for different placements — like vertical video for Instagram Stories or slightly different messaging for different audience segments. We often build campaigns with this flexibility in mind.

We produce for both. That includes TV advertising delivered to broadcast standards (closed captions, ad formatting, delivery to broadcaster, etc.) as well as digital-first platforms like Meta (Facebook, Instagram), YouTube, LinkedIn, and more.

Budgets depend on the scope of the project — things like crew size, locations, casting, and how much creative development is needed. A simple social ad using existing or stock footage will cost less than a fully scripted shoot with multiple edits, actors, and locations.

We tend to work on small-to-mid-scale productions that can be handled by a lean, focused crew — usually between 4 and 7 people — filming in real locations. If you’re looking for a large budget commercial shoot with a full film set, trailers, and 30 people on set, that’s not really our space. But if you want smart, high-quality video creative that’s grounded, efficient, and story-first, we’re a great fit.

We’ll talk you through options and help shape a package that fits both your goals and your budget.

Every project is a bit different, but we often provide:

Strategy + story planning

Scriptwriting or interview-based narrative

1–2 days of filming, or more as needed (interviews + footage gathering + scene creation)

Music, motion graphics, voiceover (as required)

Captioned, platform-optimized final files

We also offer versions cut to different lengths (e.g. 15s, 30s, 60s, 2 min) to give you flexibility across digital video channels.

We can do both. Some clients come to us with a finished script or creative direction, others come with a goal and trust us to shape the concept. Either way, we’re happy to meet you where you’re at.

We can help you create different versions — so you or your marketing team can test what works best. That might mean experimenting with different hooks in the first few seconds, changing up the call to action, or tailoring the messaging for specific audiences.

We don’t run or manage ad campaigns ourselves, but we often collaborate with clients and agencies who do. Our role is to give you strong creative options to work with — so when it’s time to test, you’ve got meaningful variations to choose from.

Whether you’re using Meta’s ad tools, YouTube, or another platform, we’ll make sure you walk away with smart, flexible content that’s ready for real-world performance.

Short ads still take time to get right. We can turn around some video ads in 4-6 weeks, especially for social or repurposed content. Larger campaigns or broadcast spots may take longer depending on scripting, approvals, casting, and post-production. Any company that makes commercials should take the time to walk you through timelines upfront.

We don’t do cookie-cutter content. Today's currency in the digital world is about authenticity and trust. We work with teams who believe in what they do — and want to help others believe in it, too. That means asking good questions, finding the real heart of the story, and delivering a promo video that feels real, fresh, and human.

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